For many, shopping habits are looking a lot different this fall. With fewer events and some companies projected to continue working from home at least through the end of the year comfort, functionality, and longevity have become the priority. The newly launched Kelly Rowland for JustFab collection, which provides updates to classic silhouettes in neutral shades, meets the moment and hits the mark effortlessly.
Kelly Rowland isn’t new to the fashion game — her partnership with the membership shopping platform JustFab comes more than a year after her first of several athletic collections for the brand’s sister company, Fabletics. . Now, diving into the creation of everyday apparel with JustFab, Rowland is named the new face of the affordable brand just as it hits its 10-year anniversary.
“I love how JustFab represents women,” Rowland tells ESSENCE. “I wanted to be on that journey with them. [With] Fabletics and JustFab [being] sister companies — and I love the team — I jumped at the opportunity. And we have a good time. It doesn’t feel like work. It’s fun.”
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