LeBron James Backed Lobos 1707 Tequila and Mezcal Launches In U.S. And Mexico

Share on facebook
Share on twitter
Share on linkedin
Share on reddit

A new independent spirits brand, Lobos 1707 Tequila & Mezcal has launched in the United States and Mexico, backed by NBA superstar LeBron James.

Lobos 1707, named after the Spanish word for “wolves” and dedicated to celebrating the strength of the pack, is led by Founder and Chief Creative Officer Diego Osorio and Chief Executive Officer Dia Simms.

The premium spirit is inspired by a centuries-old distillation process and creates a new unique product, which will be available in Joven, Reposado, Extra Añejo, and Mezcal Artesanal. 

Homepage Tout

A brand named after wolves, of course, needs a Wolfpack, the trio of James, Simms, and Osorio includes Maverick Carter who invested alongside the Lakers star due to the quality of the product, core company values, and the opportunity to build a strong consumer brand with diverse leadership.  

“Creating and designing Lobos 1707 is about love, legacy and authenticity,” says Osorio. “I see Lobos 1707 as another way of storytelling. The story begins and ends with our love for the spirit, from the aging process to holding the bottle and sharing the first sip. It’s a story that celebrates our pack and our extended family who has been with…


Leave a Reply


Recent Posts

Sign up for our Daily News Briefing

BLKISH News provides the best coverage of current events, curated by expert editors. Enjoy breaking news sent directly to your inbox.

Get daily news delivered to your inbox. 

Build for us, by us...

Social Community

Breaking News

Business Directory



Forge Your Kingdom...

Community is Everything: Build a tribe of inspiring friends. Build a community, of like-minds, who will give you the strength to act on your ideas and inspire you to be the best version of you.


Connect, Share, & Grow! Share your stories!

Mobile Friendly

Access the community from any device.

Buy Black

Thousands of minority-owned businesses at your fingertips.