RecordDrop.com is an innovative music service that connects artists with potential fans in a nontraditional way. The brainchild of Steve Keitt and Ian Pitt, the company hopes to offer a better way for indie artists to connect with audeinces. BLACK ENTERPRISE was afforded the opportunity to speak to Keitt about how the company operates, the benefits of the service, and how a company can reach success.
You’ve just started an innovative music company named RecordDrop.com. Could you give details on what RecordDrop is and what makes your company unique?
RecordDrop is a social music and music promotion service that allows artists to give promotional copies of their music directly to listeners in exchange for their feedback. At RecordDrop, music listeners never pay for music. Each week they receive free “promo” music from indie artists within genres that they select. The music can be stored in their RecordDrop “Music Crate” where they can create playlists, download the music, and/or share it with other RecordDrop members.
In exchange for giving the listeners free promotional copies of their music, indie artists receive valuable data such as listener feedback, demographics,…