How Ms. Bling Pursued Her Passion and Built a Thriving Business

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Pascale Rowe, also known as Ms. Bling, stepped out on faith when she left her career at American Express. Making a respectable $70,000 annually as a sales rep for the company, Bling decided it was time to leave behind her financial security, benefits, and 401(k). Born of Haitian descent, Bling developed a brand, social identity, and more importantly a business utilizing social media as her main marketing tool.

A failed marriage and negative bank account provided Bling with the determination she needed to find a way to succeed. “I was a wreck,” says Bling. I had no idea how I would turn my passion into profit, but I knew that I would not give up.”

For 125 years, Swarovski has been producing its precision-cut crystals seen across entertainment, fashion, and design. Bling saw an opportunity in the market to use a well-known brand in her designs that catered to a different demographic group. “Blinging out jewelry, clothing, and accessories is a personal statement that gives an item pop,” exclaims Bling. “My starting goal was visibility. Getting highly visible people to wear my product was the best way to make this happen so I sourced my contacts. Celebrities including…



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