Barefoot Wine and New Voices Foundation Award Grants To Black-owned Beauty Businesses

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Earlier this year, BLACK ENTERPRISE reported that Barefoot Wine was creating a new platform to celebrate the beauty of Black women. Now, the company has teamed with the New Voices Foundation, a nonprofit organization dedicated to advancing minority women entrepreneurs, to give business grants to various Black-owned beauty businesses.

The $10,000 grants, which six business received, will be used to highlight the beauty of Black women and integrate it into their branding. The winning businesses will also receive exclusive mentorships and business coaching through the foundation.

The Grand recipients are Alodia, Goddess Beauty Supply, Freedom Apothecary, Mischo Beauty, PuffCuff, and Range Beauty.

“At Barefoot, we are committed to doing our part as an ally and advocate to ensure Black women are recognized and supported,” Shannon Armah, Barefoot Wine’s associate brand manager, said in a press statement. 

“As we have seen from the numerous applications we received, there are so many inspiring and much-needed Black women-owned beauty businesses worthy of our support. We hope the Barefoot Beauty Grant will help these deserving businesses continue to grow and thrive,”

“We look forward…



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