By RUSSELL CONTRERAS Associated Press
RIO RANCHO, N.M. (AP) — Before clicking the Instagram video, the sight intrigued most. Sarah Palafox, a Black woman, held an iPhone while standing in front of mariachis. When users turned on the volume, they heard a woman belting out a heartbreak interpretation of Jenni Rivera’s “Que Me Vas A Dar” in perfect Spanish of Mexico’s Zacatecas. Instagram users said the short clip made them cry. Others demanded more.
But most wondered: Who was this woman with a voice like the late Tejano star Selena? And what’s her story?
Palafox, an African American woman raised by a Mexican immigrant family, has generated excitement online with her versions of regional Mexican music.
Born in Southern California but raised in the Mexican state of Zacatecas, 23-year-old Palafox, who goes by the stage name Sarah La Morena, has sparked emotions following a series of viral videos on social media. The clip of Palafox singing with mariachis spawned a half of million views on Instagram and another 200,000 on Twitter. Other videos of her singing banda — another form of regional music from Mexico’s southwest coast — also have been shared thousands of times. (She is…