The North American Bikeshare Association (NABSA) has launched its “Roll to the Polls” campaign, an industrywide effort among to help voters access polling sites via free or discounted vehicles on Election Day.
The micromobility industry wants to remove any transportation barriers voters may face, particularly amid the coronavirus (COVID-19) pandemic, according to Max Smith, CEO of Gotcha, a subsidiary of Last Mile Holdings. “Your right to vote is free, getting there should be free as well,” Smith said.
The pandemic has presented many new challenges to voters, and the changes to public transit in many parts of the country could add to those existing barriers.
Three percent of U.S. residents in 2016, for example, said “transportation problems” were an obstacle to voting, according to NABSA. In 2020, 3% of residents represents 4.6 million registered voters who could still face those same obstacles.
“Roll to the polls” is the latest way the micromobility industry is helping bolster transportation options during the pandemic, according to Smith. The industry has “stepped up” in a lot of ways, Smith said, including by offering free or reduced-cost rides to healthcare,…