Holiday shopping gets early start with October Prime Day

Share on facebook
Share on twitter
Share on linkedin
Share on reddit



By JOSEPH PISANI AP Retail Writer

NEW YORK (AP) — Halloween is still weeks away, but retailers are hoping you’ll start your holiday shopping now.

The big push is coming from Amazon, which is holding its annual Prime Day sales event Tuesday and Wednesday, kickstarting the holiday shopping season. It’s the first time Prime Day has been held in the fall, after the pandemic forced it to postpone from July.

Walmart, Best Buy and Target are also offering online deals over the same two days, hoping to lure deal seekers.

“Beat the holiday hustle,” Amazon’s site said on Tuesday. “Holiday savings start now,” a message on Target.com said.

There’s good reason for the early start. Retailers are worried that a rush of online orders later could lead to shipping delays in November and December. And stores want to avoid big crowds inside their stores during the pandemic. The U.S. Centers for Disease Control and Prevention said shopping in crowded stores during Thanksgiving holiday weekend, when stores typically start their holiday deals, is a higher risk activity.

Whether people will start shopping early remains to be seen. Market research firm eMarketer expects Amazon to bring in $9.9…



Comments

Leave a Reply

Responses

Sign up for our Daily News Briefing

Get daily news delivered to your inbox. 

Build for us, by us...

Social Community

Breaking News

Business Directory

Connections

Grow

Forge Your Kingdom...

Community is Everything: Build a tribe of inspiring friends. Build a community, of like-minds, who will give you the strength to act on your ideas and inspire you to be the best version of you.

Community

Connect, Share, & Grow! Share your stories!

Mobile Friendly

Access the community from any device.

Buy Black

Thousands of minority-owned businesses at your fingertips.